European Futsal Championship Branding
The Brief
The brief was a self directed branding project, therefore I had a lot of personal control and input over. I chose the route of sport and decided to focus on the idea of event branding for a futsal championship featuring some of the best European clubs in world football.
Logo Design
I developed this logo over the course of a few weeks, having researched existing examples from sporting events for inspiration, including the likes of the Euro 2016 logo and a few variations of Olympic logos as well. As this is a football/futsal based tournament I wanted the logo and brand mark to feel and appear like a club crest, signifying its visual link to the event.
Having a strong logo is a crucial element and key starting point of all successful brands
and this was no different for me as the logo was the first stage of the design process for this braniding project.
Brand Identity
Brand Name: European Futsal Championship
Here on the left is a brand board, representing the brand identity I have designed for the European Futsal Championship. The use a consistant colour scheme with the addition of patterns allows the visual identity and style to pull all elements of the brand together, making it feel as one. This visual style is seen across all elements connected
with the brand, covering the likes of promotional posteres/banners, tickets and online social accounts.
The use of bright and eye-catching colours is to communicate the vibrancy and excitement that surrounds the championship, and I wanted this to be seen throughout the branding and visual identity the event consisted of.
Where would the brand appear?
Based off my research into existing sports branding, it can be safe to say that branding for this style of event would be fairly vast. With a heavy focus on promotion in order to increase sales potential and the events overall attraction being a key driving factor behind much of where the branding would appear.
Examples Of The Brands Placement
To the right and below are a range of designs and mockups showing where and how the branding for this event could be presented and used. This includes public promotional areas using posters and billboards, as well as having an online presence in the form of social media and motion based elements and videos that can play on digital advertising boards and online.
As well as this, I learnt through my research that common events like the Euros and World Cup also have merchandise, most commonly in the form of t-shirts which can be bought at the events themselves and so I have shown below how these designs could translate across.
